The Guide to Getting Foundation Right

Find the Right Foundation & Concealer

Get the perfect shade, coverage, and finish with our tools and free samples.

Best Foundations Ever! Shop the best foundations in 2026 at Sephora and find the perfect foundation for your skin tone and type today. Free shipping and samples available.

Find the Right Foundation & Concealer

Shade Finder Tool

Know your shade in one foundation? Get more matches from other brands.

Shop: https://www.sephora.com/beauty/makeup-color-match

Free Samples

Pick 3 foundation and concealer samples with $25+ spend.* Mix, match, and find your perfect shade. *Exclusions/terms apply.

Shop: https://www.sephora.com/shop/face-makeup?ref=filters[shoppingPreferences]=samplesAvailable

In-Store Shade Matching

Get help in person with our FREE skin-scanning technology.

Shop: https://www.sephora.com/happening/stores/sephora-near-me

Learn More About Our Shade Finder Tool

Film “Learn More About Our Shade Finder Tool — The Guide to Getting Foundation Right (film)” — media library document 9, 25 s, https://cdn.callimacus.ai/raw/sephora.com/media/by-path/films/6394375251112.mp4

Learn More About Free Online Samples

Film “Learn More About Free Online Samples — The Guide to Getting Foundation Right (film)” — media library document 10, 15 s, https://cdn.callimacus.ai/raw/sephora.com/media/by-path/films/6394375554112.mp4

Learn More About In-Store Shade Matching

Film “Learn More About In-Store Shade Matching — The Guide to Getting Foundation Right (film)” — media library document 11, 15 s, https://cdn.callimacus.ai/raw/sephora.com/media/by-path/films/6394375452112.mp4

Foundation & Concealer You'll Only Find Here

MAKEUP BY MARIO — SurrealSkin® Natural Finish Foundation, 8 N, $48.00, product P516977 MERIT — The Minimalist Perfecting Complexion Foundation and Concealer Stick, Chestnut, $38.00, product P468694 Haus Labs — Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica, 385 Medium, $52.00, product P502185 Tower 28 Beauty — Swipe All-Over Hydrating Serum Concealer with 18-HR Wear, 1.5 BW, $24.00, product P507142 m.ph by Mary Phillips — Le Skin Weightless Serum Foundation, Deep Rich 340 C, $49.00, product P520563 PATRICK TA — Major Skin Soft Blur Brightening Concealer with Vitamin E, Light Peachy Neutral 2, $34.00, product P520636 Armani Beauty — Mini Luminous Silk Natural Glow Blurring Liquid Foundation with 24HR Wear, 6, $48.00, product P520119 REFY — Skin Base Hydrating Gel Skin Tint with Hyaluronic Acid, 130N, $40.00, product P520680 ciele — tint & PROTECT medium coverage serum foundation with SPF 50+, 10 | Medium Rich, $44.00, product P507751 Saie — Slip Tint™ Lightweight Tinted Moisturizer with Mineral Zinc SPF 35 and Hyaluronic Acid, One, $38.00, product P468210 HUDA BEAUTY — #FauxFilter Matte Buildable Coverage Waterproof Concealer, Maple Syrup 8.2 Golden, $31.00, product P500309 SEPHORA COLLECTION — Best Skin Ever Multi-Use Concealer, 16Y, $18.00, product P517323 Danessa Myricks Beauty — Yummy Skin Blurring Balm Powder - Tinted Primer & Foundation , 8.5, $39.00, product P484039 Sarah Creal — Face Flex Concealer & Complexion Enhancer with Caffeine, 4.5, $58.00, product P513274 LAWLESS — Forget The Filler Skin-Plumping Line-Smoothing Foundation, 24D, $47.00, product P514903

Choosing foundation and concealer that meets your beauty goals can be intimidating, which is why we’re here to help. Whether you’re searching for the best foundation for your skin type or the best under-eye concealer, there’s a just-right fit for you.

One of the best ways to find the right foundation and concealer is by sampling. Did you know Sephora offers free complexion samples in store? Ask a Beauty Advisor to sample any brand in any shade. You can also find your shade match from home by selecting three free foundation or concealer samples online with minimum spend. Exclusions/terms apply.

Foundation comes in a variety of coverage levels. Full-coverage is the best choice for when you want a flawless, photo-ready finish for any occasion. Look for humidity-proof and transfer-resistant foundations if you want your makeup to stay put from morning to night.

Want something more subtle? Try one of our light-coverage foundations—they’re the next best thing to going makeup-free. You’ll find revitalizing formulas that boost your natural skin tone, hydrate, feel breathable, and provide skincare benefits.

If you’re looking for a nice middle ground, check out our medium-coverage foundation picks. These formulas provide buildable coverage to minimize dark spots and blemishes while allowing your skin to naturally peek through.

More Ways to Shop Foundation & Concealer

Bestsellers — https://www.sephora.com/shop/face-makeup?sortBy=BEST_SELLING Long-lasting — https://www.sephora.com/shop/face-makeup?sortBy=RELEVANCY&ref=filters[benefits]=longWearing Full Coverage — https://www.sephora.com/shop/face-makeup?sortBy=RELEVANCY&ref=filters[coverage]=full Noncomedogenic — https://www.sephora.com/shop/face-makeup?sortBy=RELEVANCY&ref=filters[ingredientPreferences]=nonComedogenic Hydrating — https://www.sephora.com/shop/face-makeup?ref=filters[benefits]=hydrating Matte Finish — https://www.sephora.com/shop/face-makeup?ref=filters%5bformulation%5d=liquid,filters%5bformulation%5d=cream,filters%5bformulation%5d=pressedPowder,filters%5bformulation%5d=stick,filters%5bcoverage%5d=medium,filters%5bcoverage%5d=light,filters%5bcoverage%5d=full,filters%5bfinish%5d=matte