The Need-to-Know
Try It, Love It
Black-owned brands for all beauty needs.
Support Black-owned beauty brands at Sephora now and discover your next new favorite makeup, skincare, or haircare brand!
Game-Changing Beauty
Danessa Myricks Beauty — Yummy Skin Blurring Balm Powder - Tinted Primer & Foundation , 5, $39.00, product P484039 LYS Beauty — No Limits Cream Bronzer and Contour Stick, Strength, $24.00, product P500123 Fenty Beauty by Rihanna — The Showrunners 4-Piece Reparative Mini Hair Gift Set, $59.00, product P526894 Fenty Beauty by Rihanna — Mini Milks Hydrating Body Milk Travel Pouch Trio, $35.00, product P527733 BROWN GIRL Jane — Halo Limited-Edition Barbie x BROWN GIRL Jane Eau de Parfum, 1.7 oz/50 ml, $102.00, product P525845 BROWN GIRL Jane — Encore Limited-Edition Barbie™ x BROWN GIRL Jane Eau de Parfum with Tonka Bean , 1.7oz/50ml, $102.00, product P527004
Sephora Presents Founders Face to Face
An interview series with your favorite brand founders.
Shani Darden of Shani Darden Skin Care and Hannah Diop of Sienna Naturals
Film “Shani Darden of Shani Darden Skin Care and Hannah Diop of Sienna Naturals — The Need-to-Know (film)” — media library document 16, 430 s, https://cdn.callimacus.ai/raw/sephora.com/media/by-path/films/6388107459112.mp4
Danessa Myricks of Danessa Myricks Beauty and Jackie Aina of FORVR MOOD
Film “Danessa Myricks of Danessa Myricks Beauty and Jackie Aina of FORVR MOOD — The Need-to-Know (film)” — media library document 17, 315 s, https://cdn.callimacus.ai/raw/sephora.com/media/by-path/films/6388109108112.mp4
Our Commitment to the Fifteen Percent Pledge
In 2020, we were the first major retailer to commit to dedicating at least 15% of our shelf space to Black-owned brands. We've since expanded our brand assortment from eight to 32.
Our Commitment to DE&I
Watch Black Beauty Is Beauty Our short film celebrates the tremendous impact and influence of Black beauty on the industry at large.
WATCH ON YOUTUBE ▸
Shop: https://www.youtube.com/watch?v=0iOdVGzNVaI
Our Commitment to Diversity and Inclusion Learn more about our DE&I initiatives supporting our consumers, employees, and communities.
VIEW OUR DE&I HEART JOURNEY REPORT ▸
Shop: https://www.inside-sephora.com/sites/default/files/2024-07/2024-SephoraDEIHeartJourneyReport.pdf
Our Racial Bias in Retail Study We commissioned this first-of-its-kind study in 2021, and its findings inform our retail experience today.
READ THE REPORT ▸
Shop: https://www.sephora.com/contentimages/belong/january2021/Sephora_RacialBias_eBook_DES_12-23-20_V12%20(1).pdf
Sephora Accelerate A once-in-a-lifetime opportunity for brands to build, refine, and grow with the power of Sephora.
LEARN MORE ▸
Shop: https://sephoraaccelerate.com/
Shop Sephora’s curated collection of Black-owned beauty brands that embrace inclusivity and innovation. From nourishing Black-owned hair products designed for every texture to excellent shade ranges from Black-owned makeup brands, there’s truly something for everyone. Boost your everyday routine with intentionally crafted formulas from Black-owned skincare brands and spritz on captivating scents from Black-owned fragrance brands. Explore and support these exceptional brands today.
Explore Black-Owned Brands
54 Thrones — https://www.sephora.com/brand/54-thrones adwoa beauty — https://www.sephora.com/brand/adwoa-beauty Ami Colé — https://www.sephora.com/brand/ami-cole BREAD BEAUTY SUPPLY — https://www.sephora.com/brand/bread-beauty-supply Briogeo — https://www.sephora.com/brand/briogeo BROWN GIRL Jane — https://www.sephora.com/brand/brown-girl-jane CAY SKIN — https://www.sephora.com/brand/cay-skin World of Chris Collins — https://www.sephora.com/brand/chris-collins Danessa Myrics Beauty — https://www.sephora.com/brand/danessa-myricks-beauty EADEM — https://www.sephora.com/brand/eadem Fashion Fair — https://www.sephora.com/brand/fashion-fair Fenty Beauty by Rihanna — https://www.sephora.com/brand/fenty-beauty-rihanna/fragrance FORVR Mood by Jackie Aina — https://www.sephora.com/brand/forvr-mood Harlem Perfume Co. — https://www.sephora.com/brand/harlem-perfume-co Hyper Skin — https://www.sephora.com/brand/hyper-skin Katini Skin — https://www.sephora.com/brand/katini-skin LYS Beauty by Tisha Thompson — https://www.sephora.com/brand/lys-beauty MAED — https://www.sephora.com/brand/maed Melanin Haircare — https://www.sephora.com/brand/melanin-haircare Oui the People — https://www.sephora.com/brand/oui-the-people PAT McGRATH LABS by Pat McGrath — https://www.sephora.com/brand/pat-mcgrath-labs PATTERN by Tracee Ellis Ross — https://www.sephora.com/brand/pattern-beauty-by-tracee-ellis-ross Range Beauty — https://www.sephora.com/brand/range-beauty RIES — https://www.sephora.com/brand/ries ROSE Ingleton MD — https://www.sephora.com/brand/rose-ingleton-md Shani Darden Skin Care — https://www.sephora.com/brand/shani-darden SIENNA NATURALS — https://www.sephora.com/brand/sienna-naturals Sunday II Sunday — https://www.sephora.com/brand/sunday-ii-sunday TOPICALS — https://www.sephora.com/brand/topicals