Rare Beauty by Selena Gomez

Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection. In Selena’s own words, “It’s not about being someone else, but being who you are.” This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you.

Shop Rare Beauty, from your fave celeb, Selena Gomez, now and pay later in 4 interest-free payments with Klarna at Sephora!

Rare Beauty by Selena Gomez at Sephora — 76 products

Rare Beauty by Selena Gomez — Soft Pinch Liquid Blush, $16.00 - $25.00, product P97989778 (bestseller) Rare Beauty by Selena Gomez — Brow Harmony Flexible Lifting and Laminating Eyebrow Gel, $21.00 - $28.00, product P507797 (bestseller) Rare Beauty by Selena Gomez — Soft Pinch Lip Oil Stick​, $25.00, product P525118 (bestseller) Rare Beauty by Selena Gomez — Mini Soft Pinch Liquid Blush, $16.00, product P508264 (bestseller) (only at Sephora) Rare Beauty by Selena Gomez — Jumbo Brow Harmony Flexible Lifting and Laminating Eyebrow Gel, $28.00, product P526012 (bestseller) (new) Rare Beauty by Selena Gomez — Positive Light Silky Touch Highlighter, $28.00, product P503711 (bestseller) Rare Beauty by Selena Gomez — Soft Pinch Luminous Powder Blush, $27.00, product P509960 (bestseller) Rare Beauty by Selena Gomez — Soft Pinch Tinted Lip Oil Stain, $24.00, product P505568 (bestseller) Rare Beauty by Selena Gomez — Soft Pinch Liquid Contour, $30.00, product P514741 (bestseller) Rare Beauty by Selena Gomez — Warm Wishes Effortless Cream Bronzer Stick, $30.00, product P479343 (bestseller) Rare Beauty by Selena Gomez — Positive Light Liquid Luminizer Highlight, $18.00 - $28.00, product P38855877 Rare Beauty by Selena Gomez — Mauve Faves Lip Duo Makeup Gift Set, $29.00, product P525940 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — Kind Words Lip Liner, $18.00, product P500636 (bestseller) Rare Beauty by Selena Gomez — Soft Pinch Matte Bouncy Blush, $27.00, product P515519 Rare Beauty by Selena Gomez — Violet Faves Mini Cheek and Lip Trio Makeup Gift Set, $34.00, product P525984 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — Perfect Strokes Universal Volumizing Mascara, $14.00 - $24.00, product P475599 (bestseller) Rare Beauty by Selena Gomez — Brow Harmony Precision Eyebrow Pencil, $19.00, product P506703 (bestseller) Rare Beauty by Selena Gomez — Rare Eau de Parfum with Vanilla and Caramel, $30.00 - $81.00, product P517178 (bestseller) Rare Beauty by Selena Gomez — Positive Light Under Eye Brightener, $25.00, product P503714 Rare Beauty by Selena Gomez — Find Comfort Lip Butter Balm + Overnight Mask with Hyaluronic Acid Butter, $18.00, product P519734 (only at Sephora) Rare Beauty by Selena Gomez — Hope Faves 4-Piece Makeup Gift Set, $54.00, product P525918 (new) Rare Beauty by Selena Gomez — Sweet Marshmallow Fragrance Layering Balm, $20.00, product P525787 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — True to Myself Natural Matte Longwear Foundation ​, $38.00, product P521996 Rare Beauty by Selena Gomez — Rare Beginnings Eau de Parfum with Pear and Gardenia, $30.00 - $78.00, product P525765 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — Warm Wishes Soft Matte Powder Bronzer, $30.00, product P519902 Rare Beauty by Selena Gomez — Soft Pinch Blush Brush, $26.00, product P479342 Rare Beauty by Selena Gomez — Mini Rare Eau de Parfum Set with Vanilla and Caramel, $38.00, product P517167 (bestseller) (only at Sephora) Rare Beauty by Selena Gomez — All of the Above Weightless Eyeshadow Stick, $22.00, product P506704 Rare Beauty by Selena Gomez — Essential Neutrals Eyeshadow Palette​, $30.00, product P522844 Rare Beauty by Selena Gomez — Liquid Touch Brightening Concealer, $24.00, product P64546856 (only at Sephora) Rare Beauty by Selena Gomez — Rare Beginnings Mini Eau de Parfum Travel & Replica Set, $38.00, product P525749 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — Stay Vulnerable Melting Cream Blush, $24.00, product P467451 (only at Sephora) Rare Beauty by Selena Gomez — Rare Moments Eau De Parfum Rollerball Mini Duo, $35.00, product P525745 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — Rare Eau de Parfum Fragrance Gift Set With Vanilla And Caramel, $81.00, product P520676 (bestseller) (new) (only at Sephora) Rare Beauty by Selena Gomez — Positive Light Luminizing Lip Gloss, $20.00, product P516855 Rare Beauty by Selena Gomez — Amber Vanilla Rare Fragrance Layering Balm, $20.00, product P517250 (bestseller) Rare Beauty by Selena Gomez — Mini Positive Light Liquid Luminizer, $18.00, product P509964 Rare Beauty by Selena Gomez — True to Myself Tinted Pressed Talc-Free Finishing Powder, $32.00, product P512330 Rare Beauty by Selena Gomez — Rare Eau de Parfum Vanilla and Caramel Travel Spray, $30.00, product P517257 (bestseller) Rare Beauty by Selena Gomez — Rare Beginnings Eau De Parfum Travel Spray with Pear and Gardenia, $30.00, product P525797 (bestseller) (new) (only at Sephora)

Frequently Asked Questions

Is Rare Beauty sold at Sephora?

Yes. Rare Beauty by Selena Gomez is available at Sephora and is one of Sephora’s exclusive beauty brands. You’ll find makeup favorites across face, lips, eyes, fragrance, and more.

What are the bestselling Rare Beauty products?

Rare Beauty is known for bestselling products that create a natural, radiant look with easy-to-use formulas. Fan favorites include the Soft Pinch Liquid Blush, a highly pigmented liquid blush available in popular shades like Hope and Happy; the Warm Wishes Effortless Bronzer Stick and Liquid Contour for natural-looking definition; and the Positive Light Liquid Luminizer and Silky Touch Highlighter for a luminous glow. Other top sellers include the Soft Pinch Tinted Lip Oil, True to Myself Liquid Foundation, Brow Harmony Flexible Lifting & Setting Gel, and Rare Eau de Parfum with Vanilla and Caramel. Together, these products have helped make Rare Beauty a favorite for effortless, customizable makeup and self-expression.

Are Rare Beauty products suitable for sensitive skin?

Yes. Many Rare Beauty products are dermatologist-tested and formulated to be gentle on skin. The Soft Pinch Liquid Blush, for example, is non-comedogenic and described as safe for sensitive skin. However, because individual sensitivities vary, anyone with sensitive or reactive skin should still review individual ingredient lists before use to find the best fit for your routine.

Categories: Makeup, Gifts, Mini Size, Fragrance, Skincare, Bath & Body