Tower 28 Beauty

Founded by longtime beauty executive Amy Liu, Tower28 is a beauty brand that’s designed for sensitive skin but made for all, with formulas that are 100 percent clean, vegan, and free of every known skin irritant. Named after tower 28, the lifeguard tower on the border of free-spirited Venice and sunny Santa Monica, the LA-based beauty brand is all about that low-maintenance, effortless California style.

Tower 28 is now at Sephora. Shop Tower 28 and add clean, non-toxic makeup designed for sensitive skin to your beauty routine.

Tower 28 Beauty at Sephora — 30 products

Tower 28 Beauty — Swipe All-Over Hydrating Serum Concealer with 18-HR Wear, $24.00, product P507142 (bestseller) (only at Sephora) Tower 28 Beauty — SOS Daily Hypochlorous Acid Spray for Breakouts & Redness, $12.00 - $68.00, product P448852 (bestseller) (only at Sephora) Tower 28 Beauty — Swipe Serum Non-Acnegenic Foundation with Medium Buildable Coverage, $36.00, product P525457 (bestseller) (new) (only at Sephora) Tower 28 Beauty — ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil, $16.00, product P448854 (bestseller) (only at Sephora) Tower 28 Beauty — SunnyDays Skin Tint with Mineral Zinc SPF 30, $32.00, product P477829 (bestseller) (only at Sephora) Tower 28 Beauty — SOS Daily Skin Barrier Redness Recovery Moisturizer, $14.00 - $24.00, product P506470 (bestseller) (only at Sephora) Tower 28 Beauty — Mini SOS Daily Hypochlorous Acid Spray for Breakouts & Redness, $12.00, product P448853 (bestseller) (only at Sephora) Tower 28 Beauty — BeachPlease Lip + Cheek Dewy Cream Blush, $20.00, product P449342 (only at Sephora) Tower 28 Beauty — MakeWaves® Lengthening + Volumizing Mascara, $12.00 - $20.00, product P502484 (bestseller) (only at Sephora) Tower 28 Beauty — SOS Stressed Skin Mini Starter Gift Set, $28.00, product P526458 (bestseller) (new) (only at Sephora) Tower 28 Beauty — Jumbo SOS Daily Hypochlorous Acid Spray Refill for Breakouts & Redness, $68.00, product P478042 (bestseller) (only at Sephora) Tower 28 Beauty — GetSet® Blur + Set Matte Powder Blush, $22.00, product P514892 (only at Sephora) Tower 28 Beauty — GetSet® Blur + Set Talc-Free 12H Pressed Setting Powder, $28.00, product P512175 (only at Sephora) Tower 28 Beauty — Baby Blender Brush For Concealer, $18.00, product P525585 (bestseller) (new) (only at Sephora) Tower 28 Beauty — OneLiner® Lip Liner + Eyeliner + Cheek Pencil, $15.00, product P504041 (only at Sephora) Tower 28 Beauty — JELL-O™ X TOWER 28 Lil' Pudding Mini Lip Softie Gift Set, $20.00, product P526224 (bestseller) (new) (only at Sephora) Tower 28 Beauty — JELL-O™ X TOWER 28 Lip Jelly Lip Gloss Gift Set, $24.00, product P526256 (new) (only at Sephora) Tower 28 Beauty — GoGo Cooling Shimmer Stick® 8H Eyeshadow, $20.00, product P517334 (only at Sephora) Tower 28 Beauty — SOS Gentle Hydrating Gel Cleanser + Makeup Remover, $20.00, product P512174 (bestseller) (only at Sephora) Tower 28 Beauty — Big Blender Brush For Foundation, $28.00, product P525456 (new) (only at Sephora) Tower 28 Beauty — LipSoftie® Hydrating Tinted Lip Treatment Balm, $16.00 - $20.00, product P509397 (only at Sephora) Tower 28 Beauty — ShineOn Plumping Jelly Lip Oil, $18.00, product P522378 (only at Sephora) Tower 28 Beauty — SOS Rescue + Relief Body Wash Treatment, $22.00, product P520025 (bestseller) (only at Sephora) Tower 28 Beauty — SOS Intensive Redness Relief Serum with Hypochlorous Acid, $34.00, product P519533 (only at Sephora) Tower 28 Beauty — SuperDew Shimmer-Free Highlight Balm, $18.00, product P448855 (only at Sephora) Tower 28 Beauty — SOS LipSoftie® Hydrating Lip Treatment Balm, $16.00, product P509899 (only at Sephora) Tower 28 Beauty — SOS FaceGuard SPF 30 Mineral Sunscreen, $18.00 - $32.00, product P515588 (only at Sephora) Tower 28 Beauty — Mini SOS Daily Barrier Recovery Cream, $14.00, product P517332 (only at Sephora) Tower 28 Beauty — Mini MakeWaves Lengthening + Volumizing Mascara, $12.00, product P509047 (only at Sephora) Tower 28 Beauty — Mini SOS FaceGuard SPF 30 Mineral Sunscreen, $18.00, product P517324 (only at Sephora)

Frequently Asked Questions

Is Tower 28 Beauty sold at Sephora?

Yes. Tower 28 Beauty is exclusively sold at Sephora and includes makeup, skincare, and lip products designed with sensitive skin in mind.

What are the bestselling Tower 28 Beauty products?

Some of Tower 28 Beauty’s most-loved products include the Swipe Serum Concealer, SOS Daily Rescue Facial Spray, ShineOn Lip Jelly, and the BeachPlease Luminous Tinted Balm. These favorites are known for their easy-to-wear formulas and skin-friendly ingredients.

Is Tower 28 Beauty vegan?

Yes. Tower 28 Beauty products are vegan.

Is Tower 28 Beauty suitable for sensitive skin?

Yes. Tower 28 Beauty is known for creating products designed for sensitive skin and is a popular choice for those looking for gentle, everyday beauty products.

Are Tower 28 products fragrance-free?

Many Tower 28 products are fragrance-free. Because formulas vary by product, we recommend checking the ingredient list on the product page for the most up-to-date information.

Categories: Makeup, Clean at Sephora, Skincare, Gifts, Bath & Body, Mini Size, Men