Sephora Events

Celebrate new product or brand drops and more at your local Sephora! Check out event information and RSVP to reserve your spot today.

Events

What To Expect At Events

Here’s what to expect during Sephora events.

Participants

Our events typically accommodate 10-30 guests. Guests can RSVP or walk-in and attend. No registration is required. Events can last 1-4 hours. We hope you will join us!

Cost

Our events are FREE to our clients! We encourage you to bookmark as many events as you want so we can remind you 24 hours before to attend.

Value

We hope you learn something new by attending our events. We also provide incentives and free gifts with purchase if you purchase a product at one of our events.

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* Gift with purchase available while supplies last. Purchase requirements vary by brand, one offer per person. Not redeemable for cash or credit. Available in select Sephora freestanding and US stores only.

Get ready to have a blast with Sephora’s in-store events! Whether you’re flying solo or tagging along with friends, you’re on your way to learning about the most up-to-date makeup trends and beauty launches. Events vary greatly based on location and availability, so keep your eyes on the Happening @ page for the following:

• New Product Launches – Get your hands on the newest beauty products before the rest of your friends. Beauty Advisors will help you learn more about products, find your shade, and teach you application techniques so you can walk away feeling confident about your new look. • Brand Consultations – Sephora is proud to be the home of exclusive beauty brands you can’t get anywhere else. Whether these brands are new-to-you or something you’ve been meaning to try, in-store events are a great way to discover new products, with the help of Brand experts and Sephora Beauty Advisors. Explore our featured events to find your new favorite beauty brand or product.

How do I register for Sephora events?

Be sure to keep an eye out for monthly event emails for all the event details happening in your area, or log in to your Sephora account, by clicking on “Happening in Store”, and find an event you’re interested in. Once you select an event, you will be able to explore dates in your area. Click on “RSVP”, select a time slot, share your phone number for additional updates, and the spot is yours!

No Sephora account, no problem. Login as a guest to quickly reserve your seat at the table.

Change of plans?

We understand that life happens. Give another Beauty Insider a chance to attend an event by canceling your reservation as soon as possible.